The students will review the concept of philanthropy through viewing a logo. They will design original logos that represent philanthropy and related ideas. They will explore philanthropic behavior as it relates to the arts.
One Fifty-Minute Class Period
The learner will:
- evaluate their roles as volunteers.
- define philanthropy.
- design symbols related to philanthropy.
- create a simple logo for a specific purpose.
Art from the heart: Celebrate students artistic talents and find a way to share these talents with others. Follow your students’ voices to find an organization or group of people who would appreciate a poem, greeting card, or homemade piece of art to brighten their day or let them know someone cares. This may be soldiers, veterans, elderly people in a retirement home, or a local child with a serious illness.
Anticipatory Set:
Begin this lesson by discussing that the theme of giving to others is of special interest in art. Let them know they’ve been asked to give something special of themselves through their art in this lesson.
- Draw the logo Attachment One: PAG Logo Example on the board. Explain that in a logo each part represents something else. In this logo:
- The “P” stands for two elements: private and public.
- The “A” is for action.
- The “G” is for good.
- The phrase “Private Action for the Public or Common Good” is the basic definition of philanthropy. Further explain that philanthropy includes giving and sharing; volunteering; and private individual action intended for the common good. Sometimes philanthropy is defined for children as giving time, talent and treasure for the common good – the three T’s. It can be an individual or a volunteer group that gives. Ask students for examples of both private and group giving with which they are familiar.
- In the logo example:
- The “A” intersecting the “P” forms a tree, which represents our role as caretakers of the earth.
- The “G” is shaped like a ship to carry us through rough waters with the help of each other.
- The circle which surrounds the logo is unending, like the gifts we give each other that keep coming back.
- Ask students to design a logo representing an aspect of philanthropy or giving for the common good. Brainstorm with the students other words or phrases that are associated with philanthropy that could be represented by a logo.
- Review principles of design, asking them to utilize simplification and strong shapes (such as the Nike logo that can be identified at a distance). Have them pre-sketch the logo in pencil before producing a color version. The logo must be accompanied by a short explanation.
- The logos may be used as cover designs on greeting cards produced for The LEAGUE Art from the Heart Event. The explanation of the logo should be printed on the back of the card.
You may also wish to have them transfer the design to a clay pendant to give to someone else. They will be practicing serial reciprocity, passing on a gift because one has been given. Explain that this is a tradition that began with the Native Americans as philanthropy existed in America long before formalized government. Tell them they are to carefully observe others’ reactions as they give away the pendant. They may explain the meaning behind the logo, but they specifically need to tell the recipient that they expect nothing in return. The requirement is to pass along a gift to someone else, and ask him/her to forward a kindness to someone else.
International Child Art Foundation. http://www.icaf.org/about/ accessed 2.20.2012
Lesson Developed By:
Barbara Dillbeck
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